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📢【新聞標題】
YouTube Create is coming to iOS nearly two years after launching on Android
YouTube Create 在 Android 上推出近兩年後即將登陸 iOS
📰【摘要】
Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android. Job listings reveal the company is actively hiring engineers in India for the iOS development project. Despite lagging in the numbers, YouTube Create shows some momentum, with a 28% year-over-year increase in monthly active users in Q2.
Google 準備在影片編輯應用程式獨家在 Android 上推出近兩年後，將 YouTube Create 帶到 iOS 裝置。職位列表顯示，該公司正在印度積極招聘工程師來進行 iOS 開發項目。儘管在數字上落後，但 YouTube Create 顯示出一些動力，第二季度的每月活躍用戶同比增長了 28%。
🗝️【關鍵詞彙表】
📝 launch (v.)
- 推出、發布
- 例句: Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android.
- 翻譯: Google 準備在影片編輯應用程式獨家在 Android 上推出近兩年後，將 YouTube Create 帶到 iOS 裝置。
📝 exclusive (adj.)
- 獨家的、專有的
- 例句: Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project.
- 翻譯: TechCrunch 審閱的職位列表顯示，該公司正在印度積極招聘工程師來進行 iOS 開發項目。
📝 momentum (n.)
- 動能、勢頭
- 例句: Despite lagging in the numbers, YouTube Create shows some momentum.
- 翻譯: 儘管在數字上落後，但 YouTube Create 顯示出一些動能。
📝 user base (n.)
- 用戶群
- 例句: Geographically, YouTube Create’s user base is diversifying.
- 翻譯: 從地理上看，YouTube Create 的用戶群正在多元化。
📝 retention rate (n.)
- 留存率
- 例句: Still, YouTube Create is facing some retention issues. Its 90-day retention rate was roughly 1% in Q1.
- 翻譯: 儘管如此，YouTube Create 仍然面臨一些保留問題。其90天的留存率在第一季度約為1%。
📝 engagement metrics (n.)
- 參與度指標
- 例句: Engagement metrics highlight the gap, too.
- 翻譯: 參與度指標也突顯了差距。
📝 year-over-year (adj.)
- 同比的
- 例句: YouTube Create shows some momentum, with a 28% year-over-year increase in monthly active users in Q2.
- 翻譯: YouTube Create 顯示出一些動力，第二季度的每月活躍用戶同比增長了 28%。
✍️【文法與句型】
📝 is preparing to bring ... to ...
- 說明: Indicates a plan or intention to move or introduce something to a new place or audience.
- 翻譯: 表示計劃或打算將某物移動或介紹到新的地方或受眾。
- 例句: Google is preparing to bring YouTube Create to iOS devices.
- 翻譯: Google 準備將 YouTube Create 帶到 iOS 裝置。
📝 Despite lagging in..., shows some momentum...
- 說明: Used to contrast a negative aspect (lagging) with a positive aspect (showing momentum).
- 翻譯: 用於將負面方面（落後）與正面方面（顯示出動力）進行對比。
- 例句: Despite lagging in the numbers, YouTube Create shows some momentum.
- 翻譯: 儘管在數字上落後，但 YouTube Create 顯示出一些動能。
📖【全文與翻譯】
Google is preparing to bring YouTube Create to iOS devices nearly two years after the video editing app launched exclusively on Android.
Google 準備在影片編輯應用程式獨家在 Android 上推出近兩年後，將 YouTube Create 帶到 iOS 裝置。
Job listings reviewed by TechCrunch reveal the company is actively hiring engineers in India for the iOS development project.
TechCrunch 審閱的職位列表顯示，該公司正在印度積極招聘工程師來進行 iOS 開發項目。
The job postings show Google is recruiting software engineers in Bengaluru specifically to build the iOS version.
招聘廣告顯示，Google 正在班加羅爾招聘軟體工程師，專門開發 iOS 版本。
The original Android app debuted in the U.S. and seven other markets in September 2023, then expanded to 13 more markets by February 2024.
最初的 Android 應用程式於 2023 年 9 月在美國和其他七個市場首次亮相，然後到 2024 年 2 月擴展到另外 13 個市場。
YouTube Create provides free mobile video editing tools designed for content creators, offering features like stickers, GIFs, and effects for both YouTube Shorts and longer-form videos.
YouTube Create 為內容創作者提供免費的移動影片編輯工具，為 YouTube Shorts 和較長影片提供貼圖、GIF 和特效等功能。
Google developed the app after consulting with 3,000 creators to ensure it met their needs.
Google 在與 3,000 名創作者諮詢後開發了該應用程式，以確保其滿足他們的需求。
The app is Google’s attempt to compete with ByteDance’s popular CapCut editor.
該應用程式是 Google 試圖與 ByteDance 熱門的 CapCut 編輯器競爭。
But exclusive Sensor Tower data shared with TechCrunch shows YouTube Create is quite far behind CapCut and another established competitor, InShot.
但 Sensor Tower 獨家提供給 TechCrunch 的數據顯示，YouTube Create 遠遠落後於 CapCut 和另一個老牌競爭對手 InShot。
The competition isn’t even close.
競爭甚至沒有接近。
In the second quarter of this year, CapCut and InShot have been downloaded 66 million and 21 million times, respectively, on Android devices.
今年第二季度，CapCut 和 InShot 在 Android 設備上的下載次數分別為 6600 萬次和 2100 萬次。
In contrast, YouTube Create has seen fewer than 500,000 downloads this quarter and just 4 million downloads since its launch.
相比之下，YouTube Create 本季度的下載量不到 50 萬次，自推出以來僅有 400 萬次。
The user engagement gap is even more pronounced.
用戶參與度差距更加明顯。
CapCut boasts more than 442 million monthly active users on the Android app in Q2, while InShot claims 92 million.
CapCut 在第二季度在 Android 應用程式上擁有超過 4.42 億每月活躍用戶，而 InShot 聲稱擁有 9200 萬。
YouTube Create lags far behind with fewer than 1 million monthly active users.
YouTube Create 遠遠落後，每月活躍用戶不到 100 萬。
On iOS — the platform YouTube Create is now targeting — the competition is just as fierce.
在 iOS（YouTube Create 現在瞄準的平台）上，競爭同樣激烈。
CapCut leads with 194 million monthly active users in Q2, followed by InShot with 25 million.
CapCut 在第二季度以 1.94 億每月活躍用戶領先，其次是 InShot，擁有 2500 萬。
Meanwhile, CapCut and Instagram’s Edit have dominated iOS downloads this quarter, with 28 million and 7 million downloads, respectively.
同時，CapCut 和 Instagram 的 Edit 在本季度主導了 iOS 的下載量，分別為 2800 萬和 700 萬次。
Despite lagging in the numbers, YouTube Create shows some momentum, with a 28% year-over-year increase in monthly active users in Q2, outpacing a 9% rise for CapCut and a 7% decline for InShot, per the Sensor Tower data.
儘管在數字上落後，但根據 Sensor Tower 的數據，YouTube Create 顯示出一些動力，第二季度的每月活躍用戶同比增長了 28%，超過了 CapCut 的 9% 增長和 InShot 的 7% 下降。
“While boasting solid user growth on a year-over-year basis, YouTube Create has struggled to keep up with some of its larger, more established peers such as CapCut, with the latter having more than 10x the number of monthly active users,” said Abe Yousef, a senior insights analyst at Sensor Tower.
Sensor Tower 的高級洞察分析師 Abe Yousef 表示：「儘管 YouTube Create 的用戶同比增長強勁，但它仍在努力跟上一些規模更大、更成熟的同行，例如 CapCut，後者的每月活躍用戶數量是前者的 10 倍以上。」
YouTube Create may be building a more loyal user base, Yousef suggested.
Yousef 建議，YouTube Create 可能正在建立一個更忠誠的用戶群。
Rising active user numbers alongside declining downloads could indicate that people who previously tried the app are returning to use it regularly.
活躍用戶數量上升，同時下載量下降，可能表明以前嘗試過該應用程式的人正在返回並定期使用它。
“CapCut coming out many years ago, coupled with the fact that it’s seamlessly integrated with its sister app, TikTok, likely plays into this material size difference with YouTube Create,” said Yousef.
Yousef 說：「CapCut 多年前推出，加上它與姊妹應用程式 TikTok 無縫集成，可能導致了與 YouTube Create 之間的重大規模差異。」
Still, YouTube Create is facing some retention issues.
儘管如此，YouTube Create 仍然面臨一些保留問題。
Its 90-day retention rate— the percentage of users who downloaded the app and still use it 90 days later— was roughly 1% in Q1, far below CapCut’s 7% and InShot’s 4%.
其 90 天的保留率（下載該應用程式並在 90 天後仍然使用的用戶百分比）在第一季度約為 1%，遠低於 CapCut 的 7% 和 InShot 的 4%。
Engagement metrics highlight the gap, too.
參與度指標也突顯了差距。
Users spend an average of 38 minutes per month on YouTube Create, compared to 62 minutes for CapCut users.
用戶平均每月在 YouTube Create 上花費 38 分鐘，而 CapCut 用戶則為 62 分鐘。
CapCut users also open the app more often, averaging 23 sessions monthly versus 11 for YouTube Create.
CapCut 用戶也更頻繁地打開該應用程式，平均每月 23 次會話，而 YouTube Create 為 11 次。
Geographically, YouTube Create’s user base is diversifying.
從地理上看，YouTube Create 的用戶群正在多元化。
India represented 67% of total monthly active users on YouTube Create in the second quarter of last year, but that share has dropped to 51% this quarter as the app gains traction elsewhere.
印度佔去年第二季度 YouTube Create 總每月活躍用戶的 67%，但隨著該應用程式在其他地方獲得吸引力，這一比例在本季度已降至 51%。
Still, YouTube Create appears to be gaining stickiness in India, with daily-to-monthly active user ratios improving from 9% last year to, so far, 12% this year.
儘管如此，YouTube Create 似乎在印度越來越受歡迎，每日活躍用戶與每月活躍用戶的比率從去年的 9% 提高到今年的 12%。
In addition to India, Indonesia has emerged as YouTube Create’s second-largest market, representing 21% of its global monthly active users.
除了印度，印尼已成為 YouTube Create 的第二大市場，佔其全球每月活躍用戶的 21%。
Germany (5%), Brazil (4%), and the U.K. (3%) round out the top markets.
德國 (5%)、巴西 (4%) 和英國 (3%) 位居前列。
The app is showing particularly strong growth in several other markets, too, with year-over-year monthly active user increases of 119% in Spain, 91% in South Korea, 89% in France, and 71% in Singapore.
該應用程式在其他幾個市場也顯示出特別強勁的增長，西班牙的每月活躍用戶同比增長 119%，韓國增長 91%，法國增長 89%，新加坡增長 71%。
“An iOS release of YouTube Create could absolutely help the platform grow its market share, though fierce competition in the space both from other social media-backed video editing platforms and native video editors will persist,” Yousef said.
Yousef 說：「YouTube Create 的 iOS 版本絕對可以幫助該平台擴大其市場份額，儘管來自其他社交媒體支持的影片編輯平台和原生影片編輯器的激烈競爭將持續存在。」
Google did not respond to requests for comment.
Google 沒有回應置評請求。
🔗【資料來源】
文章連結：https://techcrunch.com/2025/06/27/youtubes-mobile-video-editor-is-coming-to-ios/